Download:
"Buried within all complex data is a simple story. Is your company's message connecting with your target audience? Are you putting too much emphasis on the wrong product? Will adjusting your offering just slightly bring in new customers? I've never met anyone who even approaches Andrea Bertone's ability to find identify and then clearly articulate that story. As online marketing manager at lynda.com, Andrea essentially became the company's truth-seeker. Beneath the mountains of raw numbers she analyzed - website clicks, natural-search trends, shifting customer interest in our various products, customer surveys that she designed, etc. - Andrea was the go-to source for clear and objective answers to questions about what was working and what wasn't. Her incredible analytical mind also helped Andrea identify new strategies for successful marketing campaigns, business development relationships and product management initiatives. No matter how complicated the data become, the truth can't hide from Andrea Bertone."