In my 11 years specializing in SEO, web analytics and and all other aspects of marketing, I have developed an expertise in communicating complex data to clients and colleagues across every department in a corporation as well as apply the data to marketing campaigns driving increased revenue and conversions.
Prior to lynda.com-where I served as a business analyst before becoming online marketing manager-I headed Bertone Advertising, Inc., advising large and small companies on their SEO and web strategies. Bertone Advertising specialized in enhancing websites' effectiveness at sales conversion and customer retention.
A metrics-driven marketing professional with a focus on optimization, conversion, retention and analytics, I am passionate about making complex analytics information understandable and actionable to every employee in an organization.
